Micro blogging, as it is classified, is described by Wikipedia as:

“form of multimedia blogging that allows users to send brief text updates.”

Over the past few months Twitter has formed part of a large majority of the online community’s social realm. This quasi-public platform allows for members to “tweet” up to 140 characters and instantly reach their following which could be up to 2000 people (the initial limit is set to prevent spamming) “Tweets”, the online equivalent of an sms, can be “RT”, retweeted, and sent to the “retweeters”  following, thus having an exponential viral effect.

Twitter carries a cache of potential to reach your target market and best of all its free. That spells catch, there has to be a catch? Well, it depends how you want to look at it. The market is out there, receptive and eager to communicate and the platform is there, ready and waiting to be utilised. It all boils down to interfacing with that untapped market. Apps have been developed to do this but the ones out there are blunt instruments bashing away at the social dynamics, they serve their purpose (as social tools) but they create a mass flurry of clutter in a small space, constantly.

So Twitter is purely social and of no use to businesses, right? Wrong. Todd Dagres, founder of Spark Capital and one of the VCs that poured an additional $35 million into Twitter was quoted by ReadWriteWeb, saying: “All of a sudden there will be some changes that won’t undermine the experience or the vitality — but it will be pretty obvious how we’re going to monetize it.”

Twitter has the business potential; it has had 34.7% positive growth since last month (Compete.com), so now it’s all about having the right tools to reach the right people with the right message at the right time.