Is that an Android in your pocket…


To most people, when the term “Android” is mentioned, the first things that come to mind are lasers, light sabres and clumsy robots in a galaxy far, far away.

But over the last couple of months things have changed and the traditional science fiction interpretation of Android has evolved from those LED tin men with robo-voices, to something even more advanced. In essence Smartphone’s will evolve from PDA’s with reception into CGM & web focused pocket rockets.Android logo

Google has launched Android, a software stack for mobile devices that includes an operating system, middleware and key applications and will challenge the likes of Symbian OS  as well as Windows Mobile for mobile OS supremacy.So what is going to make the Android stand out from the pack? Well, for starters, the phones. Slick, stylish and packed full of functionality these phones alone sell the Android. Secondly; the full Google package including the Google branding, Gmail and Calendar are all pre installed. Lastly, but not at all least, is probably the most exciting of the lot. Flash will be integrated into the newer phones, launching with the HTC Hero, and will change the mobile web browsing landscape by putting content, that was limited to desktops and laptops, into the palm of your hand.HTC Hero

Apart from the sheer coolness that Android brings to mobiles, there are a couple of marketing channels that it has opened up as well (I always enjoy a bit of a marketing plug) So, as the Android is a Google initiative there is obviously a revenue stream connected to it and it comes in no other form than Google’s  AdSense. Developers will be able to insert the AdSense code into their apps, and Google will do the rest. This will give advertisers access to some of the most effective geo-targeted advertising available to them, once the testing is done.

Exciting times lie ahead for the mobile space, and if innovation can carry on with this curve it might just break through the existing barriers we have in SA and open up a whole new world of mobile.

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