Tracking users and their location has been, up until now, a crude form of trying to pin point a web users whereabouts using IP logging and guestimates.

GeolocationBut now, with an increasing number of web users surfing through their laptops and mobile devices, geolocation has become possible within a couple of metres of your actual position using IP and wireless data piggy backing on Google Location Services.

Firefox 3.5 is leading the charge in the browser category that allows websites to request your location, once you have given them permission to, of course. According to Mozilla, Firefox doesn’t track your location it only supplies it when a website requests it, so you have full control over who has access to your info.

This use of current technologies opens a host of new opportunities for marketers to target their market. Online advertising will become more relevant, search will become more efficient and using your mobile device to scan your surrounding will become second nature.

Many sectors can benefit from thinking innovatively about how to harness this technology. Having location data will make effective marketing, unstoppable.