Happy New Year from the FormFunction team! May 2010 bring loads of exciting, well-paying projects For many January is the month of starting anew, implementing revised business and marketing strategies and deciding on New Year’s resolutions and goals. If you haven’t tried it yet, make some New Year’s resolutions for your website and digital strategy. The overall objective of most websites is to generate new leads and business in order to make a return on investment. To get you started, below we’ve listed three possible resolutions to help make your website more profitable.
1. Invest in quality content
You can have the most visually attractive website on the Internet but if your content doesn’t provide visitors with the information they need, your website will fall short and ultimately you will lose money. On the other hand, if you have content that is informative and well-optimised your website will rank well and searchers will be able to find your website through search engines.
2. Improve website usability
Going hand-in-hand with good content, your website’s usability plays an important role in how your visitors perceive and interact with your website. We have discussed website usability in more detail in our post “Web Development Pitfalls to Avoid”, but at a minimum, it is important to make sure your website is easy to navigate and that it is compatible with the most popular website browsers.
ROI plays a key role in any business decision. Management wants to know what they are getting for the money they are spending. It is important to think about what actions you want visitors to perform on your website. Maybe you want them to buy a product, sign up for a newsletter, listen to a podcast or request a brochure. Either way, it is important to set up goals in your Analytics software and to track and measure the performance of these goals.
The same goes for what visitors are doing on your website. Are there any pages that have a high exit rate? Re-look the content and navigation on those pages. When you compile website reports on a monthly basis you will be able to gauge the performance of your website as well as identify areas upon which you need to improve. Some areas to track can include visitors to your website (separated into the total number of visitors and the number of unique visitors), top website content, top exit points, top traffic sources and the best performing keywords to name a few.
These are only suggestions and of course there are many more areas that you can focus on to enhance the performance of your website. Do you have any specific areas on your website that you are going to focus on in 2010?