South by Southwest, better known as SXSW is taking place in Austin in March 2010. Joey da Silva, Director at FormFunction will be attending South by Southwest (SXSW) Interactive from 12- 16 March. This year marks SXSW’s 24th year, and the event has grown to become one of the world’s biggest music and media conferences. For those that don’t know what SXSW Interactive is about, below is a video we found via GeekDigest.co.za.

Joey will attend SXSW as part of a group of South Africans who will be representing the South African geek community. If you are attending and have an iPhone you can download the official my.SXSW app to make sure you get the most out of the SXSW conference. This app allows you to “view/build your schedule, map conference and festival events each hour, exchange contact info with people you meet, view news, and search events, and venues.”

For a full list of attendees, visit GeekDigest.co.za. Keep in the loop by following their tweets on Twitter, the official hash tag is #sxswSA. Keep an eye on our blog for a SXSW update from Joey!