With the increase in the number of smart phones, more and more users are making use of applications to tailor their mobile experience.

DM2PRO and Quattro Wireless compiled a report last year where they questioned over 600 respondents to determine whether or not the respondents have been integrating mobile apps with their brand’s current marketing strategy. According to the report the majority of the respondents haven’t invested in mobile apps yet but 65% of them planned to develop a mobile app in 2010.

On the other hand, those that have invested in mobile apps seem to be limiting the success of their app by not properly marketing it. If the aim of developing the app is to build brand awareness or convert impressions into profit, then a proper promotional plan is needed. On Emarketer.com Noah Elkin looks at the opportunities and challenges mobile apps provide marketers in “App-ortunity” Knocks. To summarise his key points; make sure that there is a consumer need for your app, pay attention to user feedback and keep users engaged with regular updates.

Read the full report by DM2PRO and Quattro Wireless for more information and statistics. Do you think South Africa will follow the same trend and see a significant increase in the number of mobile apps developed in 2010?