Last week it was announced that Facebook surpassed Google as the number one most visited website in the US. A Facebook fan page is still a popular option for businesses to reach their consumers on Facebook and AllFacebook.com lists a number of ways to monitor your Facebook page’s traffic whilst Webdigi.co.uk provides step-by-step instructions on how to set-up Google Analytics on your fan page. According to the article Webdigi has managed to successfully install Google Analytics on their fan pages and can track visitor statistics, traffic sources, map overlays and so forth.

Even though creating a fan page is the easiest way to get your business started on Facebook another option to engage with users on Facebook is to build an app. The top Facebook apps can be seen on AllFacebook.com and it’s the apps that add value to users that are the most popular. A recent study has shown that people are 67% (on Twitter) and 51% (on Facebook) more likely to purchase products from brands they have interacted with on social media.

In the last few months Facebook has implemented a number of new changes. The latest update is to Facebook’s search function which reminds of Google’s predictive search. It has been rumoured that Facebook will add location sharing but no official announcement has been made yet by Facebook. With more than 400 million users, it doesn’t look like Facebook’s popularity is going to decline anytime soon! What do you think of their new search function and Facebook’s plans to add location sharing?