It is a well-known fact that no website user likes to go through a lengthy sign-up process when registering. This has contributed to the widespread success of social network APIs like Facebook Connect, Twitter Connect and OpenSocial, Google’s API. These APIs allow users to login to third party websites with a click of a button and the relevant app pulls in all the necessary information from their social profiles.
To decide which API you are going to use, you need to determine which social network your target audience is spending their time on. By allowing your website’s visitors to log in with their social network profile, you not only encourage them not to use fake login details, but also make it easy for them to post information from your website back onto their profiles.
Once visitors are logged in you can enhance their browsing experience by personalising their visit based on data from their social profile. It’s a win-win situation and the big bonus for visitors is that they don’t have to remember different logins.
Read more on the various API’s:
- Facebook Connect on the Developers’ Page on Facebook
- Google’s OpenSocial