Vogue Magazine recently introduced a fun shopping and styling app for iPhone users aptly named Vogue Stylist.  The app is aimed at female users and allows you to style and update your existing wardrobe based on Vogue’s latest trend predictions.

Users can upload photos of their clothing items and accessories to their virtual wardrobe and mix and match it with clothing items and accessories selected by Vogue based on the season’s latest trends.  Users can select a fashion item (say for instance leggings) and match it with pieces in her existing wardrobe. If she wants to buy leggings, she can search through a product database of Vogue’s selected partners to find stores that stock leggings.  To complete the experience users can share their favourite looks with their friends on Facebook.

What is the catch?  Users can only ‘style their wardrobes’ with fashion items from Vogue’s partners. The app was launched with the participation of 91 high-end brands including Gucci, Nine West and Valentino among others.  I’m suspect this app is going to hurt a lot of bank accounts…to have so many (designer) items available at the touch of a button can not be good news!