There are thousands of iPhone apps available but not all of them aim to drive sales. A good example of an iPhone app that aims to increase sales as well as awareness for a brand’s product is Tiffany’s iPhone app, the ‘Ring Finder.’  Tiffany introduced its first iPhone app earlier this month and among others the app allows users to browse Tiffany’s rings based on size, setting, design and different carat sizes.  Rings are displayed in true-size and users can zoom in on a ring’s various details from different angles.  Once users have found ‘The One’ they can share it with friends and family through email, Facebook or Twitter and save the rings they like. In addition users can schedule appointments and consultations directly from the app to find out more about Tiffany’s rings.

The Tiffany’s app is also educational.  Users can learn about Tiffany’s various ring styles, the qualities of different diamonds and as a bonus the app allow users to determine the size of a an actual ring by placing it on their phone’s screen and adjusting the circle size until it is aligned with the inside of the actual ring.  A handy tool for those guys that want to keep the proposal a surprise!

Along with the iPhone app Tiffany’s introduced a .mobi site that showcase their new store design. According to MobileMarketer.com the mobile site allow users to browse some of Tiffany’s jewellery, provide information about the new stores, list directions to the stores via Google Maps and users can click-to-call a store.  It would be interesting to know what percentage of Tiffany’s total sales is generated through the iPhone app. Below is a video to demonstrate the app’s functionality, enjoy!