More and more magazines are moving into the mobile sphere with Glamour being the latest. The magazine recently launched a mobile app with the aim to increase readership and offer readers a multi-sensory experience.

Through the app users can buy the latest issue of Glamour magazine for $3.99 (an exact replica of the print edition) to read on their mobile device as well as stay up to date with the latest blog posts on the Glamour blog. The app also features exclusive content like extra photos and shopping information and app users can directly purchase items showcased in the magazine. Ladies, lock your credit cards away!

In terms of advertising on the app Glamour made a clever move. Advertisers can not buy space only in the online edition of the magazine, they have to buy advertising space in the print edition too. Through this technique Glamour increased its advertising revenue by 57% (September 2010 compared to September 2009).

Through the interactive features and additional content available exclusively on the app Glamour may build a strong customer base for the app yet a few users have complained about the cost ($3.99) of downloading the magazine each month. The other issue is that at the moment the app is only available for the iPhone, iPod Touch and iPad. What is your opinion, will you buy your favourite magazines online and read it on your mobile device?