Win with Audi’s new mobile app

Here is great news for Audi lovers, you can now ‘upgrade’ your car’s model just by downloading a mobile app and playing and winning a game within the app. Gameloft, a French video game developer and publisher of digitally distributed video games, have teamed up with premium car brand Audi to launch a mobile app named Asphalt Audi RS 3. The game pits players against each other and offers them the chance to win the new Audi A3 Sportback worth $70 000.

This mobile app is available for free download on Apple’s App store. App users can enter the competition (which ends on 16 March 2011) where they must race three laps around the Bahamas racing track. Players compete in three race carrier modes in the game – two regular races followed by an elimination round. The racers are able to post their final scores on GameLoft Live. The highest score posted on GameLoft Live stand the chance to win an Audi A3 Sportback 2.0 TFSI Quattro. The video below demonstrate the app’s functionality, take a look.

The app provides users with an adrenaline pumping experience where they can ‘feel’ the speed and power of the new Audi A3. The competition, which is run via the app, is proving successful in promoting the Audi brand and now the game is available for download at $4.99. The paid-for game offers players a wider variety of cars and more precise control on fixing minor bugs. If you’re a racing fan, head over to the Apple App store and download the app. Happy gaming!

One Response to “Win with Audi’s new mobile app”

  1. Taylor

    What a great branding idea.

    Any amount of time invested in playing the game is going to be more impactful than a billboard, magazine ad, commercial, etc.

    And the reach can be incredible and go viral provided that the app is any good.

    Reply

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