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English speaking South Africans refer to a specialist in a particular field as a ‘Fundi’, taken from the Zulu word, umfundi, meaning learner, and there is no better way to describe Joey da Silva when it comes to online business, new marketing, web and mobile technology. Joey is passionate about the online space with extensive experience as a designer, developer, business analyst and project manager.Cape Town bred, Joey, started design work in the advertising industry in 1995, where his interest in new media emerged. He went on to study multimedia design and production which he completed in 1998 whilst working for Tinderbox Interactive, one of Africa’s first full-service interactive agencies. Since then he has honed his skills on a number of specialist technical courses and also studied towards two degrees locally and in the UK.Forays into lecturing and consulting ensued, followed by a shift towards the Internet’s need for more robust application services, resulting in a change of focus in 2000, one marked by a shift toward a more business focused involvement with the medium, as opposed to the production only focus from before.Having worked with major international and local brands and corporations, his experience has given him the opportunity to work with some of the industry’s best. Not only here in SA but in the UK and US markets as well.Joey’s passion for excellence inspired him to launch FormFunction. A drive to achieve uncompromising and exceptionally high standards of work which exceeds his client’s expectations (proven by our client testimonials) and inspires his team to deliver superior service, products and solutions. |
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