I came across this presentation on SlideShare.net and think it gives a good overview of how the data derived from an analytics package (like Google Analytics) can be utilised to increase the return on investment of your website.

Have you used / are you using Analytics to determine how your website can be improved?

BMW is conducting a research project whereby they aim to improve their service levels by extending the real world by adding virtual information to assist their employees with highly technical work.

The video below explains how BMW foresee augmented reality changing the way their cars are serviced.

Uses of augmented reality like the above provide real-world benefits and it would be interesting to see how (and if) brands adopt augmented reality to add value for their clients.

The trailer for Java-4-ever, enjoy!

*The FormFunction team is tech agnostic and we work with Java, Microsoft .NET and open source