Dreyer’s Grand Ice Cream (a division of Nestlé) recently revealed their “Share the Love” campaign for their Skinny Cow ice creams.  The aim of the campaign is to create awareness for the Skinny Cow brand among women aged 25 - 54 and their multi-channel approach includes channels like print adverts, billboards and online video adverts.

As a complementary component to the campaign Dreyer’s introduced a mobile game that is available exclusively on the iPhone, iPad and iPod Touch and features a daschund delivering Skinny Cow snacks to her animal friends.  In short, the daschund is in a balloon and every time she delivers a snack to one of her animal friends the players receive points (or love).  ‘Love’ keeps the balloon going and the goal is to evade potential obstacles.  If the player can’t collect enough love the balloon deflates, sink back to the ground and the player has to start over.  (Read the full game instructions here).  Players can post their game scores to The Skinny Cow’s leader board and compare their scores with friends and other players.

The stand-alone website for The Skinny Cow includes a number of useful features including a flavour finder, skinny tips and a question and answer section.  The campaign integrates social media platforms and The Skinny Cow has a presence on Twitter, Facebook and YouTube.  “Share the Love” is a fresh, interactive campaign and according to the number of fans and followers she has on Facebook and Twitter The Skinny Cow’s campaign is a hit!

There are thousands of iPhone apps available but not all of them aim to drive sales. A good example of an iPhone app that aims to increase sales as well as awareness for a brand’s product is Tiffany’s iPhone app, the ‘Ring Finder.’  Tiffany introduced its first iPhone app earlier this month and among others the app allows users to browse Tiffany’s rings based on size, setting, design and different carat sizes.  Rings are displayed in true-size and users can zoom in on a ring’s various details from different angles.  Once users have found ‘The One’ they can share it with friends and family through email, Facebook or Twitter and save the rings they like. In addition users can schedule appointments and consultations directly from the app to find out more about Tiffany’s rings.

The Tiffany’s app is also educational.  Users can learn about Tiffany’s various ring styles, the qualities of different diamonds and as a bonus the app allow users to determine the size of a an actual ring by placing it on their phone’s screen and adjusting the circle size until it is aligned with the inside of the actual ring.  A handy tool for those guys that want to keep the proposal a surprise!

Along with the iPhone app Tiffany’s introduced a .mobi site that showcase their new store design. According to MobileMarketer.com the mobile site allow users to browse some of Tiffany’s jewellery, provide information about the new stores, list directions to the stores via Google Maps and users can click-to-call a store.  It would be interesting to know what percentage of Tiffany’s total sales is generated through the iPhone app. Below is a video to demonstrate the app’s functionality, enjoy!

When Google Street View launched in South Africa a few weeks ago I’m sure overall productivity took a dip as everyone searched for their own homes and of course those of their exes, friends and family.

Google Street View launched in time for the 2010 FIFA World Cup and according to Google “their cars have driven about 40 000 miles across South Africa.”  At the moment Street View covers 27 cities and towns including major cities like Cape Town, Johannesburg, Durban, Pretoria and Port Elizabeth.

One of the major benefits of Street View is that it makes flat or house hunting a lot easier.  You no longer have to drive to look at the surrounding area at the new place you are considering, you can do it from the comfort of your home.  With Street View you can see what type of shops are in close proximity, how the house or flat looks from the outside and what you neighbours’ places look like.  The eliminating process got so much easier!

The same goes for researching hotels, guest houses or holiday accommodation.  You no longer have to take their word that it is ‘a 5-star facility’ - you can check for yourself.  For those of us that are better directed by landmarks rather than maps, you can use Street View to check landmarks before you go to your next meeting.

It would be interesting to see how often Google is going to update the Street View images and what embarrassing South African Street View images we’re going to see  

GStreetSightings.com is dedicated to the best Google Street View sightings and some of them are very interesting indeed – go take a look!