The Festive Season is here and most of us are a bit worried that we’ll overindulge in all the mouthwatering sweets and foods that comes with the holidays.

Fortunately, with all the exercise mobile apps currently available, you needn’t worry about having to shed those extra Christmas kilos later, for mobile apps have changed the way people apply themselves to reaching their fitness goals.

For all the runners CardioTrainer, RunKeeper, Gym Technik and TurMeter are some of the apps available to keep track of your training. The apps allow you among others to work out your own exercise routines or make use of the built-in ones, control your speed and trace your progress. You can even track the distance you ran via GPS and count the steps you’ve taken and calories you’ve burned, all while listening to music.

If weightlifting and stationary fitness is more your thing, iFitness is the answer to your exercise needs. The app sports over 300 exercises, pictures and step-by-step guides on how to execute them properly as well as 20 routines specially created by various fitness experts.

Perhaps you need the support of friends and family when trying to stay in shape during the Christmas time. Endomondo, described as a “fitness social network” rather than an application, allows you to share your progress with friends and get them to join in the fitness fun. This is a cross-platform app with a built-in network of fellow runners.

Into alternative health? Meditate with Tai Chi Regimen Music Mobile app or iZen Lite. The Medicine Buddha Mantra is believed to heal physical illnesses and purify negative karma, whilst the Quan Yin Mantra app is said to make you a more compassionate, loving person – much like the Buddhist goddess herself.

Do you have to work during the Festive Season? No problem. You can exercise at the office, using mobile apps like OfficeYoga and YogaAtWork to help you relax and release tension caused by sitting at your desk from nine to five. Brainwave, voted best mobile app in 2009’s Handango Championship Awards, helps you to focus your attention, learn faster and even apply self-hypnosis. Perfect for that upcoming meeting, wouldn’t you say?

There are many other fitness apps available, many of them free and suited for almost all smartphones, just waiting to help you to reach your fitness goals.

L’Oréal’s Iphone App

L’Oréal Paris launched their first ever interactive mobile application, created by The Mobile Life, for the Swedish market. The app is called Studio Secrets, named after their new range of professional make up.

The app features include a GPS-enabled store locater and videos by professional artists, such as James Kailardos, that includes step-by-step guides for creating the perfect look. It also features product information, a gallery containing various different make up looks and a feature that enables users to determine which make up suites their skin and hair colour best. This allows users to receive personalised recommendations! But the best feature this app has to offer has to be the product scanner, which can be used in-store to scan different products for their information. The app is available for (free) download at the iTunes store.

L’Oréal is also part of Apple’s new iAds campaign being launched in December 2010 in Europe, with Germany to follow in January. This campaign also includes other big brands such as Louis Vuitton, Renault, Perrier and Nespresso.

Thus, if you’re a beauty junkie, this app is clearly for you – because you’re worth it!

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  • Movember, formally known as November is the month of the moustache and is taking the (now hairy) world by storm. Movember originated in Adelaide, Australia, seven years ago and was founded by the “Movember Committee.”

    Movember has since exploded into an international phenomenon that takes place in eleven countries and is enjoyed by many “Mo Bros” (guys representing Movember by growing a mo or donating) and “Mo Sistas” (girls standing behind their Mo Bros and Movember) in support of men’s health issues worldwide.

    An interesting advertising campaign is currently running in Singapore to raise money and awareness for prostate cancer. They use the faces of celebrities and renowned personalities on their posters, who all seem to have one thing in common: the manly moustache.

    There are a number of apps designed specifically for Movember. Apple created the MoPhone app, which allows you to take daily photos of your mo and create a video of your “mo-gress”. SocialMo, a South African Facebook application, is trying to raise R50 000 in support of CANSA’s Men’s Health Campaign.

    The Cancer Association of South Africa (CANSA) raised more than R240 000 in the month of Movember 2009. This goes to show the power of the ‘stache’. Show your support by following the campaign on Facebook and Twitter or by donating to the cause. Be a man and grow your mo. Just remember to abide by the rules!

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